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Tonic Media

Digital  –  Innovation  –  Research  –  Culture  –  Strategy

Tonic Media is a specialist consulting service that provides advice on strategy and projects relating to innovation, digital services, technology and culture.  Clients include research organisations, businesses, government agencies and not-for-profits.

Colin Griffith, Director of Tonic Media has expertise in media, technology, research and government sectors.  He was the Director of the Australian Centre for Broadband Innovation, a collaborative research centre established by CSIRO and NICTA.

He worked for the ABC for over 10 years where he established ABC Online and a range of the Corporation’s new media services and ventures.  He has also been an advocate for industry as a previous President of the the Australian Interactive Media Industry Association (AIMIA) and a Director of the Australian Telecommunications Users Group (ATUG).

Digital disruption and Australia’s cultural and natural history collections

With digital disruption sweeping many industry sectors in Australia, it is timely to consider its impact on the custodians of Australia’s cultural and natural history collections.  Australia’s galleries, libraries, museums and archives hold over 100 million objects and over 600 kilometres of archival material, a distributed national collection that is central to the story about Australia and its place in the world.

An Australian Centre for Broadband Innovation report just released by CSIRO, Challenges and opportunities for Australia’s Galleries, Libraries, Archives and Museums, has identified some of the profound challenges and opportunities to this sector in this new digital era.

Copies of the report can be found at CSIRO’s website or on the report website.  Museums Australia have become custodians of the report and are coordinating a sector wide response.